True North E-Bikes Pty Ltd (ABN: 32 683 627 867) (“True North”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and secure personal information obtained through our website (the “Website”) and services.

1. Information We Collect

We may collect the following types of personal information:

• Personal Identifiers: Name, postal address, email address, telephone number (including mobile), and social media handle(s).
• Transaction Information: Order details, payment method, and billing address.
• Technical Information: IP address, browser type, device type, and browsing activity.
• Customer Communications: Feedback, inquiries, preferences, or customer support interactions.
• Promotion and Giveaway Information: Entry details, eligibility, consent records, SMS and message interaction logs where needed for compliance, and prize fulfilment records.

2. How We Collect Information

We collect your information through:

• Direct interactions, such as when placing an order, creating an account, subscribing to communications, or contacting us.
• Automated technologies or interactions, including cookies and similar tracking technologies.
• Communications channels, including messages you send to us through social media platforms, SMS, email, and other technologies.

3. Use of Personal Information

We use your personal information to:

• Fulfill and manage orders and transactions.
• Communicate with you regarding order updates, customer service enquiries, or promotional offers via email, SMS, social media messaging, and other channels where permitted by law and your preferences.
• Administer promotions and giveaways, including communications relating to entries and prize fulfilment.
• Improve our products, services, and website functionality.
• Comply with legal obligations.

4. Sharing of Personal Information

We do not sell or rent your personal information. However, we may share your data with:

• Service providers assisting with operations, such as payment processing, shipping, SMS delivery platforms, email services, analytics, or data hosting. Some of these providers may be located outside Australia; where we disclose personal information overseas, we take reasonable steps to ensure appropriate protections are in place.
• Regulatory authorities or law enforcement if required by law or to protect our rights.
• Third parties during business transfers or mergers, ensuring confidentiality obligations are maintained.

5. Data Security

We implement appropriate security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Access to personal data is limited to authorised personnel only.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by applicable law. Records of consent and unsubscribe requests for direct marketing (including SMS) are retained for a reasonable period to demonstrate compliance.

7. Your Rights

You may have the right to:

• Access your personal data and request corrections.
• Request deletion of your personal information, subject to legal limitations.
• Opt out of marketing communications at any time, including by replying STOP to any SMS, using the unsubscribe link for email, adjusting preferences on social platforms, or contacting us at hello@truenorthbikes.com. We will give effect to opt-out requests within a reasonable period and, for SMS, within 5 working days.

To exercise these rights, please contact us using the details provided below.

8. Cookies

We use cookies and similar technologies to enhance your browsing experience and analyse website performance. You can adjust cookie preferences through your browser settings.

9. Links to Other Websites

Our Website may contain links to third-party sites. We are not responsible for the privacy practices of these external sites.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page, and your continued use of our services indicates acceptance of any updates.

11. Contact Information

For questions, concerns, or requests related to your personal data, please contact:

True North E-Bikes Pty Ltd
Email: hello@truenorthbikes.com
Postal Address: PO Box 7619 Bondi Beach, NSW, Australia

Your privacy is important to us, and we are dedicated to safeguarding your information.